Hollywood is where even the wildest dreams can come true no matter who you are, where you come from, or even what you know. Seen through the eyes of an experienced Hollywood talent manager, The Fame Game will guide readers past the carefully crafted public relations images splashed across the pages of their favorite gossip magazines to reveal how today’s hottest celebrities live, thrive, and flourish in the glamorous world of show business where the cameras are always on, the fans’ gossip ricochets through all the popular social media networks, and the money flows in multi-million dollar deals based on nothing more than notoriety instead of talent.
Sergey Knazev is a business development, digital media, and PR and marketing specialist with a proven success record in startup and mid-market brand management and development. Sergey has formal training in both marketing and finance as well as internet and technology, which makes him uniquely qualified for projects involving transition of legacy businesses into digital sales and distribution models. Sergey’s core expertise lies in the areas of Internet strategy development, content production management, marketing and licensing; entertainment and pop-culture PR & marketing; and brand and product development, sales, and marketing.
In May 2010 Sergey Knazev founded 360 EMA, an entertainment and brand management company, specialized in brand management and development, licensing, product development, marketing, sales, and distribution. 360 EMA represents leading talent and lifestyle brands for business development, product development and manufacturing, licensing, PR and marketing, Internet strategy, and social media management. Brands under 360 EMA management currently exceed $180 mln a year in sales and deliver up to 125% in annual growth and enjoy some of the highest profit margins in their respective product categories.
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